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Let Coaching support you to Dig Deep and rise up

People coaching and teaching each other

Coaching Services Overview

Happy coaches

What is coaching?

Coaching is the process of partnering with clients through a thought-provoking and creative approach to inspire them to maximize their personal and professional potential (International Coaching Federation).



Group of people learning from a coach

What is coaching at Jouta?

With a focus on supporting you to come up with the best solutions for you, our primary role is to ask powerful questions, listen fully and actively, and foster shifts in thinking that reveal fresh perspectives. In doing so, we provide objective assessment and observations, respectfully challenge blind spots, and act as a sounding board when needed.

Why Partner with a Coach?

If you want  to take advantage of an opportunity or challenge, feel “stuck” on the path to achieving your goals, or simply believe there’s something more to discover in your personal or professional life, partnering with a professional Jouta coach could benefit you.

In 2017 the International Coach Federation conducted a Global Consumer Awareness Study, clients who responded reported:

Coaches preparing their lessons

Improved Communication Skills

Increased Self-Esteem and Self-Confidence

Improved work/life balance and well-being

Enhanced productivity and individual/team work performance

Improved business management strategies

Expanded professional opportunities and Accelerated onboarding into a new role

What is your Role?The most successful coaching partnerships begin with a client who has a clear idea of what they want to accomplish and is open to collaboration and new perspectives.

As our coaching client, your role is to:

The Coaching Agenda

Create the coaching agenda based on personally meaningful goals

Taking Responsibility

Assume full responsibility for your own decisions and actions

The Coaching Process

Use the coaching process to promote possibility thinking and fresh perspectives

Use the Tools

Take the tools, concepts and principles provided by your coach and engage in effective forward actions
Jouta Logo

The symbols that guide Jouta:


At Jouta, we’re incredibly intentional about our culture and everything we do flows from there. Our name, logo and symbolism are no exception. With our name, we don’t just want abundance for our clients, and for ourselves. We want superabundance. This may be about success, wealth, health, happiness, or whatever superabundance means to you.

Together Illustration

The symbols that guide Jouta:

Practicing (and facilitating) Togetherness.

Powerful partnerships involve supporting one another, a key part of which is allowing, enabling, and asking for help from others. When we’re open to receiving help, we’re better positioned to reciprocate.

Lifelong Illustration

The symbols that guide Jouta:

Lifelong Education and continuing quest for knowledge

In all that we do and all those we work with, we not only share our knowledge/expertise, but also learn and evolve. We believe that growth is the only way forward and knowledge is empowerment. The more we all know about ourselves, our teams, and our organizations, the more potential to make an impact and succeed.

Bridge Illustration

The symbols that guide Jouta:

Passage over Obstacles

Jouta is the bridge that’s held up by the foundation of learning and growing together as individuals and organizations, without blocking the way underneath or above. With the understanding that there is no one, right way, it symbolizes bridging the gap between organizations and their people.

Jouta Duck

The symbols that guide Jouta:

Why the Duck

The Jouta Duck is a bit like a mascot – or more accurately, a guiding principle for all that we do. The duck symbolizes that voice in all of our heads that tells us that we aren’t good enough, smart enough, small enough, big enough, strong enough, tall enough, etc. In other words, it reminds us to tell that voice to “Shut the Duck Up!”

Chess piece illustration

The symbols that guide Jouta:

Imagine Playing a Better Game

The game of chess represents challenges and change. Players utilize the various forces and motivations available to them, with different degrees of skill and artistry. The King is the biggest and most precious figure in the game and can only take one step at a time – but can do so in any direction. It reminds us to be strategic, intentional, and patient. Building success is both a deliberate and methodical process.

International Coach Federation (ICF)




The International Coaching Federation (ICF) is the leading global organization for coaches and coaching. As of April 2021, there were over 45,000 members in 153 countries and territories.

Our Certified Coaches adhere to the ICF Code of Ethical principles and standards of behavior.


Bigfoot Crane Company Inc.

Cori and the team at Jouta Performance Group have changed the way we view and manage HR and leadership within our organization. It’s comforting to know that reliable and dedicated help is a phone call away and always provides exceptional advice and service. I can also vouch for Cori as a professional coach. I wouldn’t hesitate to add her to your support team and personal growth plan!

Oksana Chikina

After working with a number of executive coaches in the past, I had finally found a unique combination of experience, skill and intuition in Cori Maedel. Her extraordinary ability to design and tailor processes according to the initial goals and the actual journey provided invaluable support for multiple transitions in my professional life. Cori employs different modalities that are very effective in getting the right and left brain “to connect” making the “aha” moments so much more frequent and profound.  I felt I had a partner I could trust and who would help me define and reach new horizons. Cannot recommend Jouta enough!